This blog post gives a few tips on how to better involve the client from assessment to treatment and why.

Having support from a significant other is appreciated in various circumstances, including purchasing a hearing aid. This post explains how to involve them in the entire journey.

Check out this practical guide for Smart Directionality in Bernafon Alpha to know more about the different directionality options for different situations

Have you ever wondered when marketing was first used and how it has evolved over the years? Check out the highlights and the most important milestones in the evolution of marketing in this blog post.

This post explains why hearing aids benefit from a hybrid algorithm like Hybrid Sound Processing™, the solution selected for Bernafon Alpha.

Guest author Rachel Baitz from Bernafon Canada, tells us more about their Bernafon Alpha launch project with Speaking of Wildlife.

Check out our five marketing tips for hearing practices to engage with baby boomers.

Glimpse behind the scenes to see how the Bernafon marketing team gave a name and face to the new Alpha hearing aids.

This post explains the audiological implications and clinical challenges created by face masks and gives four suggestions on how to compensate for face mask use.

With the introduction of Remote Fitting, hearing aid users can now take part in follow-up visits without leaving home.

Did you ever think that a hearing aid could be hybrid? What would the benefits be? Find out in this post about the first hearing aid to feature Hybrid Technology™.

This post addresses everyone involved in virtual trainings/live webinars – vibrant, effective, and increasingly popular for achieving learning goals.

How can you turn hearing aids into in-ear monitors for musicians? Use a TV-A. Hear the potential of this solution with recordings under 3 different conditions.

Read more about the seventh Swiss Hearing Day. About 300 professionals participated and for the first time it took place virtually.

For new hearing aid features, many competencies are needed. Learn how one of our engineers works to develop new features.

Learn how we create new software features for Oasis^nxt with our development process.

This post is all about how we create with passion and experience the perfect in-the-ear hearing aids in the Bernafon Manufaktur in Germany.

Email Marketing is still a very cost-effective digital channel for contact with customers. This blog post gives you good reasons to use it and some best practices.

What does a Systems Engineer at Bernafon do? Learn from Jesko Lamm how he is perfecting the harmony between the newest technologies in hearing care at Bernafon.

A great contributor to our knowledge about auditory perception is Professor Brian C.J. Moore. I was honored to be asked to contribute with an article about Moore’s influence on hearing aid development.

We have shown in our clinical trial that musicians prefer playing music with an optimized music program. Read our reflections and fitting tips.

Leox Super Power and Ultra Power BTEs – read how they were perceived by the markets and get to know the Ida Institute in Denmark and their support Tools for person-centered care.

When performing clinical trials, the safety and wellbeing of our test clients is key. Read about the measures we take to ensure good clinical practice.

How can we optimize hearing aid fittings with musicians? Our clinical study gives answers.

Stefan Schafroth, Area Sales Manager, met with one of our long-standing partners in India, Mr. Amit Dhir, and asked him 7 questions.

Read about how we have optimized our website and get some tips to help you with your own website optimization project.

Music is ubiquitous in our live. In this case Music should always be part of the hearing aid fitting process.

First fitting appointments can be simplified with Verfit®LINK. Read about how to use the new speech mapping option in REMfit™.

Smartphone apps are nowadays considered part of the hearing care package. This blog post discusses the challenges of creating such an app and gives best practices for how to use it.

How can you further help your client with a severe to profound hearing loss? Try customizing the volume control.

Proper usage and handling of hearing aids is very important. To help children and their families, we created an entertaining instructional movie.

Today, we have great fitting solutions and fantastic hearing instruments for children – let`s make sure that they fit.

Opportunities for video content production and promotion have changed massively. Today, it’s more affordable and accessible than ever.

Here are some basics for assessing your website’s current standing within the market and improving your search engine rankings.

Here is a proposal for how to start a follow-up fitting for clients with severe-to-profound hearing loss who have worn an older hearing aid for many years.

How does the new Leox BTE SP perform when matched against its predecessor, Supremia? Find out which hearing aid test subjects chose and why.

Fitting hearing aids to people with severe-to-profound hearing loss can be challenging but most rewarding. Audiological & practical needs of this user group are discussed.

Why has developing the latest Super Power | Ultra Power hearing instruments made one Product Manager especially proud?

Learn how to catch you audience’s attention, increase your presence, and create your own puppy-effect on social media.

Grow your practice with more visibility and create sales leads with the help of our “Life is an adventure” customizable video.

See the effects of Frequency Composition™ on a speech signal and how it can restore audibility of high-pitched sounds for people with high-frequency hearing loss.

Read all about how a hearing aid family is developed and ultimately released into the market, as written by a former Development Audiologist.

The Viron miniRITE T R is a brand-new rechargeable solution with a lithium-ion battery that is 100% charged in 3 hours. Read more about it here.

This post explains how we developed a test to evaluate our new Dynamic Feedback Canceller™ in dynamic situations - situations reflecting everyday life.

Bernafon introduces Viron, the first True Environment Processing™ hearing instrument in the industry and presents the benefits.

This post can be used as a basic introduction for how to measure the effect of different algorithms like DAC™. Extend it to your own test cases.

Several interesting results from a study including this one: compression systems like ChannelFree^™ may enhance the perception of music for some instruments.

See how hearing loss and hearing aids are discussed in the pro audio world and be inspired to promote the issues within new circles.

This post gives you 5 suggestions for guiding clients through the vast amount of (mis)information about tinnitus on the Internet.

Read about our clinical trial results presented at the 2019 SpiN Workshop and link to our poster on speech material for speech-in-noise tests.

A guest author from the Ida Institute addresses some of the common myths of person-centered care with evidence-based myth busters.

Branding is one of the most important aspects of any business, large or small, retail or B2B. Here is a model you can use to build your brand equity.

Oasis^nxt 2018.2 offers you new features and updates to existing features. Here we highlight 6 new items – are you aware of them all?

Our colleague from Bernafon Germany writes about what it takes to create memorable customer experiences at the biggest trade show in our industry.

In this report from Digital Design Days 2018, learn more about digital marketing trends including virtual & augmented reality, 360° photos, and more.

Guest author Lise Lotte Bundesen, Managing Director of the Ida Institute, tells us more about the Ida Institute and their tools for person-centered care.

I was taught to fit hearing aids “as open as possible”. But today there are good reasons for both open and closed fittings. Here are my thoughts.

What’s double-walled, with an insulated subfloor and ceiling, and weighs close to 17 tons? Read on for the answer and details of state-of-the-art facilities at HQ.

What is so exciting about ITEs when many choose open-fit BTEs and are satisfied with them? Good question! Read on for a fresh look at new Zerena ITEs.

What can we do in our hearing care practices to best teach users about wireless accessories? Here’s an idea, an example of best practice.

Learn more about the new Bernafon Product Tool and how it can be useful in your practice.

We share our research into speech intelligibility in noise with Bernafon Zerena and Juna hearing aids at the HEAL Conference.

What’s the latest in tinnitus research? We report on our experience at the TINNET Conference and some of our learnings.

Neil Hockley and Dr Marshall Chasin have collaborated on a book chapter all about hearing aids and music in a new handbook of musicology.

Why does our system require regular updates and what update services are available? Keep your system in shape by following these recommendations.

Why did we develop multi-talker test material for the evaluation of our products and what were the results? Read our latest post to find out.

Why does the size, shape, and location of a button matter? How did we learn to incorporate style with usability in development? Find the answers here.

It is good to remind ourselves about how important our counseling skills are and how rewarding it can be when we put them into practice.

Get the most out of modern hearing aids by getting the basics right. Read about REM and why you should include it as part of the fitting process.

What is firmware and why should you update it? Do you know how to use the Firmware Updater and where to find more info? Find the answers here.

In getting to grips with Bluetooth^® technology, it becomes apparent how everyone can benefit from using a SoundClip-A with Zerena.

DAC presented at the SPiN Workshop. Here we share our poster presentation and experiences at the workshop.

Is downloading the newest version of Oasis^nxt on your to-do list? Use this checklist to ensure the installation runs smoothly.

Dr. Esam Khalil, from the Bernafon Audiology Center in Dubai, was interviewed recently; here are 7 questions and answers from our partner in the UAE.

Can I make the adaptation process easier for my client? Yes, with Bernafon’s newest software features.

What is DECS™ and how do we know it works? A story from the heart of development.

It is our great pleasure to welcome you to the new Bernafon Blog. Read on for insider knowledge, opinions, and advice from experts in their field.

Where do ideas come from in hearing aid development? We look at the evolution of a key original idea and explain how our persistence in development has paid off.